Search engine friendly Web site

---

Research shows that 85% of web traffic comes from search engines. Search engine users generally only explore the first 10 or 20 sites in the search results. If your site is not ranked high enough on the search engines none of that traffic will come to you. Worse, it might all go to your competitors.

There are several ways to get a high ranking in search engines and directories (other than linking to high Page Rank web site) via changing your site it self to make it more search engine compatible. Most search engines can't "read" graphics. Key search words and phrases in your "title tag", "META tags" (in the HTML script of your site) and body text are often very important references that search engines analyse when ranking web sites for search relevancy. Optimising your title tags, meta tags and your body text for search engines gives it a much better chance of ranking highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site. There's a big difference between creating meta tags and optimising your site for high rankings in the search engines.

Many search engines, are starting to use site popularity as a way to rank your site. In other words, a site with 100 links to it will rank higher in the search results than a site with only 5 or six. If your site link 'popular site' with high Page Rank you get high rank in search engine result. It is consequently important to establish links to your site both for the traffic they can generate directly and for the indirect value of improving your search engine ranking.

Free links and other tools for web devolopment
How Google rank web sites